Nernoor Grampanchayat at Gudur mandal of Nellore district received attention of the District administration, being an underdeveloped and remote Gram Panchayat. Nernoor Gram Panchayat has a population of 1848 with 2 Revenue villages and 3 habitations and one of them is Puttamraukandirga.

Puttamrajukandriga is a part of this Gram Panchayat, selected as adoption village of cricket player Mr. Sachin Tendulkar, paved way for the district administration to dovetail its own development funds with the MP Local Area development scheme funds (MPLADS) to take up development activities in this Grampanchayat.

Physical Works

Implementation of the program was initiated in November 2014. Civic facilities such as roads, individual sanitary latrines and drainage system, village infrastructure such as a school complex, anganwadi, playground, and community complex to serve as knowledge centre were taken up. The school soon would have a proper kitchen cum store and a dining hall which is crucial for implementation of the Mid day meal scheme, providing cooked food for all students. Each house is now connected with a tap water connection making drinking water available within the premises. The underground drainage system and the sanitation facilities covering all households in the village improved the hygiene. All the lanes in the village were covered for street lighting. A cremation platform in the burial ground with water and sanitation facilities was taken up.

Funds and Expenditure on Works

The estimated costs of the physical works/structures are 5.79 cr. The District Administration sanctioned Rs. 3.0 cr and Rs. 2.79 Cr. were provided by Shri Tendulkar out of his MPLADS fund. Over the last 10 months (up to July 2015), works with an expenditure of Rs. 3.37 Cr (Rs. 2.8 cr district administration & Rs. 57.8 lakh, MPLADS) were taken up.

Livelihood Promotion

Besides, the district administration paid attention to the livelihood needs of the community. A minor irrigation tank was developed and pisciculture was introduced which could help the fisher folk in the village on one hand and generate some revenue for the Gram Panchayath on the other. During 2014, in the presence of Shri Tendulkar, about 8000 fingerlings were stocked in the 1 Ha minor irrigation tank . which helped generate revenue of Rs. 1.4 lakh through an auction of fish in the next 8 months. The fisheries department provided subsidy of Rs. 50000 for feeding cost.

The Jeevaraksha Nidhi, insurance program to sheep and goat is implemented to support shepherds of the village. The horticulture department has supported 32 farmers to develop their fruit orchards covering 25 Ha, with a subsidy amount of Rs. 1.47 lakh and distributed hybrid vegetable seed mini kits for the villagers to take up kitchen garden activities. As part of the farm mechanization program subsidy and bank loan facility was provided to purchase a tractor for the village.


The village with improved civic facilities has improved overall sanitation and hygiene. Water connections to each house reduced the drudgery of women to fetch water from distant sources. It is too early to understand the impacts on their health, nutrition and livelihoods as the intervention has begun less than a year ago. However a good platform has been created for making a model village with community ownership, convergence of government department’s schemes and leadership of district administration demonstrated over this period of time.

Future Trajectories

Livelihood promotion and housing were two major priorities for the villagers and very well prioritized by the implementing agency. Plans are afoot to develop fruit orchards with drip and micro irrigation, introduce backyard poultry, skill building for youth to create livelihoods in the village with convergence of various government programs. About 250 households were identified under the Indira Awas Yojana for construction of houses. However considering the requests of the community and possibility of improved housing schemes of State Government being made available to the village they could soon have model housing facilities –a prerequisite for decent living.